Product visualization
Materials, details and features, clearly shown.
Creative direction + product storytelling
Creative direction, product visualization, and motion design.
I’m Jason Hendricks. I work directly with product and marketing teams to make complex products clear, distinctive, and consistent from the first launch to the next campaign.
AprilAire / Healthy Air Family
Selected work
Connecting product, brand, and digital experience.
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From supplied CAD to product renderings, retail infographics, lifestyle imagery and animation.
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Product imagery across form, finish and installed context.
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Creative leadership, product imagery and motion across seven brands within Spectrum.
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Product animation and video across drinkware and filtration.
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Longer-form brand and technical storytelling.
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Capabilities
Materials, details and features, clearly shown.
Product function brought to life through motion.
A consistent presence, from packaging to launch.
The next campaign shouldn’t start from zero. I work with teams over time, building familiarity with the products, the brand, and the way the business works.
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