Creative direction + product storytelling

Product stories.
Built to move.

Creative direction, product visualization, and motion design.

I’m Jason Hendricks. I work directly with product and marketing teams to make complex products clear, distinctive, and consistent from the first launch to the next campaign.

AprilAire Healthy Air Family product-system visualization.

AprilAire / Healthy Air Family

Capabilities

From product detail to brand presence.

RING / Finish variations.

Product visualization

Materials, details and features, clearly shown.

AprilAire 8145 product animation

Motion + animation

Product function brought to life through motion.

Port Huron / Bottle packaging family.

Brand + launch support

A consistent presence, from packaging to launch.


A creative partner who knows your products.

The next campaign shouldn’t start from zero. I work with teams over time, building familiarity with the products, the brand, and the way the business works.

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